Like any other line of work, the moving industry comes with its share of unique challenges. While some may think hauling things from Point A to Point B seems pretty straightforward, we know it’s not that easy.
That’s why we’ve put together a list of the top 12 struggles moving companies know all too well.
Smart marketing in a not-so-tech-savvy industry
The majority of the moving industry uses marketing techniques and processes that are a bit… shall we say, outdated? In this digital day and age, it’s important for moving companies to engage in smart marketing. Taking your company online and connecting with millennials may seem daunting, but putting in the time and effort to adapt to our tech-obsessed society is of the utmost importance.
Finding the right drivers for the job
Anyone can get a driver’s license. Not everyone can safely maneuver a large truck filled with other people’s belongings and help your brand solidify a good reputation. Driver recruiting can be very challenging for a number of reasons, but a little creativity with your recruiting efforts goes a long way. Pro tip: recruit drivers like a start-up!
Packing up tricky items…
As moving companies know, packing can get interesting!
… and actually moving them
Tight corners and surprise stairs can make things difficult.
Negative Yelp reviews
Great Yelp reviews and ratings are crucial to maintaining a positive online reputation. Many potential customers will scroll through your previous customers’ comments as a way to gain insight into the quality of your service. Unfortunately, even just one scathing review can have a negative impact on those first impressions, so it’s important to handle these virtual criticisms gracefully and use them as opportunities for improvement.
Very busy summers…
As they say, When it rains, it pours.
… and very slow winters
Don’t everybody call at once! Or do, please do.
Navigating streets that clearly weren’t made for moving trucks
Just give us a minute. Nobody watch.
Customers who don’t tip well…
A 5% tip? After moving a grand piano up 7 flights of stairs? You shouldn’t have! No, really, you shouldn’t have; that’s poor tipping etiquette! While some customers do tip generously, others could use a refresher on what’s appropriate.
… and those customers who claim they “don’t have a lot of stuff”
It seems we have different definitions of “a lot.”
… and those customers who promised they’d pack their own stuff
Surely, we’re being Punk’d.
Staying ahead of the competition
Another challenge for moving companies? Differentiating services to attract customers. Luckily, we can help with this one. Offering Updater to your customers is an easy way to give your moving company a competitive advantage. Updater is an all-in-one moving app that’s free to customers: the perfect amenity to complement the quality of your moving services, ensure customer satisfaction, and, ultimately, set you apart from the other guys.